How to Sell Sex Toys in 10 Steps

Do you want to sell sex toys but don’t know how to start? Then you have stumbled upon the right article. In this article, I will walk you through 10 simple steps on how to sell sex toys.

Sex toys have become the heart of the adult industry because of their wide usage and their exponential growth since 2019. 

As per Statista, the global sex toy market is expected to grow from approximately 27 billion U.S. dollars in 2019 to approximately 52 billion U.S. dollars in 2026. By 2030, the size of the global adult toys market is expected to reach approximately 81 billion U.S. dollars. 

 

Step 1: Make a  Business Strategy

Before embarking on the field of sex toys, you should have a clear vision of  ‘what you want from the sex toy industry’ and ‘How you want it.’ This step is to make a plan or blueprint of all the resources and operations you are willing to put in to start selling sex toys.

Basically, a  business plan is to list out the goals and the plans on how to achieve them. It will help you define the business and plan of action, manage funding, get a proper vision, and all other factors to start selling sex toys. 

 

Step 2: Market Research and Analytics

Starting any business should be done with proper research. Researching the sex toys industry will help you understand the current trend of toys that are being liked more by consumers. It will help you understand the needs of the consumers along with any new opportunities lying in the market. Proper research on the market will inform you of the budget you would need to embark on the journey of selling sex toys. It will also help you better understand your competitors and choose a niche to start with and the target audience.

 

Step 3: Mode of Selling

When you want to sell sex toys, there are basically 2 modes of selling: 

 

a) Selling Offline

To sell sex toys offline, you need to get the following 2 jobs done.

The first job is building a physical shop, which will take much longer than building a virtual shop. The second job is to get accepted by the people of your locality. Some people in your locality may not accept the presence of a sex toy shop in their locality, no matter how lawfully you built the sex toy shop and due to this societal stigma, potential customers may not visit your store. 

 

b) Selling Online

I understand that you may lack technical knowledge on how to build a sex toy marketplace. But who said you need technical expertise to open a virtual shop? All you need is an adult e-commerce website script. 

Haven’t you heard about xMarketplace by Adent.io?
xMarketplace is an adult e-commerce website script that can help you start your adult toys online store without any inventory. xMarketplace is all you need if you want to start selling sex toys today without any technical expertise or going through any complex process of website development. 

xMarketplace also comes with a wholesale dropshipping API that gives you instant access to 20,000+ products. All these different varieties and number of products will help you attract more customers. In this article, we will further discuss both the modes of selling.

 

Step 4: Legal and Regulatory Requirements

Whether you want to open a sex toy shop online or offline, you have to follow rigid rules and regulations. 

In the case of an offline store, 

1. Permission from the local administration is required to set up a physical store.
2. Make sure that your products are of good quality.
3. Permission from the district authority is required to sell sex toys because not everyone will be comfortable with your sex toy shop being around their locality.

In the case of an online store, 

1. You need to follow the global adult toys online selling policy, rules like your website should have age verification pages, etc. 
2. Make sure that your products are manufactured by following the  ISO 3533:2021 guidelines.
3. Product delivery should be done in a discrete package.

Step 5: Right Supplier 

Finding the right supplier is crucial in both online and offline selling. Choosing the right supplier will determine if your products will be of good quality or not. It is so because a good supplier will follow the ISO 3533:2021 guidelines for dealing with sex toys. This will, in turn, give them a high-quality output, and the supply of sex toy products will also be of good quality.

If you select a supplier by going through their return policies, you will find that a good supplier will take complete responsibility for the product they supply. If you find any damaged product after the delivery is made, the supplier will replace the damaged product, which is not the case with every supplier.

 

Step 6: E-commerce Platform (Online Selling)

To sell sex toys online, you will need an online marketplace. You can either start building an e-commerce platform from scratch or just get a registered domain name and a good hosting partner to host your e-commerce site. For the rest of the process, you can choose an adult eCommerce website script like xMarketplace to launch your website in a matter of days.

With xMarketplace, you can earn money through drop shipping sex toys without any inventory, placing ad banners on your e-commerce site, and even selling your own sex toys

 

Step 7: Payment Gateway (Online Selling)

Setting up a payment gateway that provides a safe and secure environment for transactions is very crucial to be introduced to your e-commerce site. If your marketplace has no secure gateway to do transactions, then people will likely not make any purchases on your e-commerce site, even if they like your products. 

So, it is essential that you set up a safe transaction environment using payment gateways like CCBill, etc. Seamless transactions will lead to a good user experience and thus will lead to your site’s growth.

 

Step 8: Good Location (Offline Selling)

To start selling offline, you will need a physical store. To build a physical store, you need a suitable place so that people notice your shop. While searching for a location for your shop, keep the below points in mind:

1. Search for a place where you can do your business without any legal restrictions.
2. You should select a location where people do not have any societal stigma about using sex toys.
3. Open your shop where the age group of your target audience lives.

These 3 points must be considered while searching for a good location to open your shop.

 

Step 9: Hire Employees

Hiring employees can be a part of both offline and online modes of selling sex toys. In the case of Offline mode, you need to hire an employee to assist the customers in your shop. You singlehandedly can’t run the whole shop as someone has to take care of the billing and someone has to assist the customers. 

In the case of online mode, you can initially manage your online shop single handedly. But as the traffic and order number increase, you need to hire professionals to maintain your e-commerce site and perform various operations. 

 

Step 10: Customer Service

Good post-sales customer service must be the focus of any business. Providing good assistance to your customers after they have purchased your product says a lot about your mission. If your goal is just to sell without delivering any value, then you need a different mindset.

For your business to grow, you must prioritize your customers who have already purchased your product. Dealing diligently with your customers can help your business grow manifold as the present customers will leave good reviews in the case of the online store, and in the case of the offline store, eulogy will travel by word of mouth.

 

Conclusion

Now, to conclude the whole article, you have so far understood the 10 simple steps you should follow to start selling sex toys. You also learned about the two methods of selling sex toys and what are the requirements for both. To start selling online, the best option is to rely on xMarketplace by Adent.io after doing the domain registration and host server selection. 

xMarketPlace is a full-fledged adult e-commerce website script that allows you to sell your own products and dropship as well. xMarketplace comes with SEO-optimized static pages, social-media integration features, and a robust admin panel that will help you manage your e-commerce site efficiently.