4 Things To Add To All Online Orders For Your Small Business

The concept of your small business is straightforward; you’re selling things online for people to buy. An order comes through, so you package the product and ship it out. A very simple process – but this can be improved if you add four crucial things to every online order…

 

A Freebie

Who doesn’t love a freebie? Isn’t it brilliant when you order something online, open the box, and there’s something else inside with your order? It doesn’t have to be a massive thing; even small freebies are worthwhile. This could be a sample of a new product, a free branded lanyard, a coaster, or anything else that comes to mind. 

There are so many ideas for great freebies that don’t cost a lot of money to implement yet give each customer something to feel happy about. They’ll love getting things for free – and you could even strike up partnerships with other brands to include freebies from them too. They’ll pay you for this, so you’re earning extra money on the side. 

 

Review QR Codes

Every online business thrives on reviews, yet customers aren’t likely to leave them. Most customers only feel compelled to leave a review when the service/product is terrible. If someone has a good experience, they need to be encouraged to leave a review. 

That’s where a review QR code comes in! Create a QR code and print it on a card, then place this in every order. Customers will see the code, scan it, and be taken to a review page. But here’s the kicker; you can set up a page with a free discount code on it that appears after they’ve left a review. They’re more inclined to scan the code if they get something out of it, meaning you get positive reviews and your customers get nice discounts. 

 

Branded Stickers

This next item is something to add on the outside of your orders. Once they’ve been packaged up, use some custom stickers with your branding and attach them to the boxes/bags. It’s genius for a couple of reasons – the obvious one being that it aids with branding and builds brand recognition. 

However, using branded stickers on plain packaging helps your online business stand out. It immediately transforms the packaging and makes it look more customized. At the same time, this is cheaper than making fully customized packaging from scratch, so it saves money.

   

A Thank You Note

The last thing to add to every order is a simple little thank you note. Write them whenever an order comes through and make them as personal as possible. It brings the customer closer to your business as they feel genuinely appreciated. They’ll love that you took some extra time out of your day to leave a little note. 

When combined with the QR code from earlier, this has an even higher success rate of generating a slew of positive reviews for your company! More reviews equals more customers as 79% of customers put as much weight on reviews as they do personal recommendations. 

In summary, get out of the habit of packing orders and shipping them right away. Be sure to include all four of these things with every order to improve your online business!